“I loved recreating a whole brand on short notice. We all got to stretch ourselves, and use all our talents.”
Hein, middle row second from left
“Working with Hein was super easy. He’s a fast and fun collaborator.”
Gundolf Pfotenhauer
“That was insane. We reimagined this brand in a month, while opening a second cafe and doubling our business. Thank goodness for Hein.”
Nicky Koch
One successful coffee company bought another (beloved but drifting) coffee company.
My task: distinguish newly bought De La Paz as the Brand of Blends, while maintaining Four Barrel as the home of Single Origin coffees.
Gundolf Pfotenhauer did the visuals; I did the words, bringing traditional De La Paz terms into the new concept.
